Chetana Deorah - Leading Growth-Driven Design: Levers for sustained Growth

Empowering the customer pact for high business impact Growing your product, business or idea is about adding value for your customers and how your offering makes them feel. Building a product is not the same as growing the product. Strategic growth involves finding your customers, getting to know them, staying engaged with existing customers, and providing sustained value to drive ongoing profitability. We have all probably heard of many growth terminologies from its early days like growth hacking, growth marketing, growth engineering, and so on. Given the recent uptick in growth design roles as well as leadership for Growth design teams, the industry is maturing and ready for a stronger partnership with user-experience design. Chetana will give a primer on growth-driven design. In her talk, she will share a few critical areas of focus for leaders and teams to help evangelize a customer-centered approach to solving growth design problems.