Cheyenne Westphal, Chairman, Phillips

Cheyenne Westphal speaks, after two full New York sales cycles with Phillips, about the company's strategy moving forward to carve out a place for itself in a Contemporary and Modern art market dominated by two larger houses. Speaking a few days before the November Evening sale, Westphal talks about attracting buyers and sellers, the increased use of guarantees, collectors' interest in identifying new artists and the use of shows with unexpected focus to bring attention to historically undervalued art.