Chi ha ucciso le buyer personas? (Spoiler: tu, ignorandole)

from Brand storytellers · host Luca Bizzarri

Tutti parlano di buyer personas, pochi le usano davvero. In questo episodio ti spiego come trasformarle da slide decorative a strumenti operativi che parlano a tutta l’azienda: dal marketing al customer care. Con esempi, consigli pratici e un’idea chiara in testa: se non le usi, non servono.

Episode metadata supplied by the publisher feed · Published May 26, 2025

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Chi ha ucciso le buyer personas? (Spoiler: tu, ignorandole)

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