Chia Smash - The Delicious Superfood Jam

This episode is brought to you by Rebuy. In today's episode, we interview Anna Peck and Steve Ford, both Co-Founders of Chia Smash.  Chia Smash is a superfood jam that's good for you, your tastebuds & the planet. No added sugar, packed with superfoods and made using 'imperfect' fruits. In this episode, we discuss:  * What they're grateful for * Overview and origin story of the brand (and their meeting at Blue Apron) * What a summer job at seventeen taught Steve about entrepreneurship * The impact that upbringing and health were for Anna in starting the brand * Why Chia and what is it about Chia Smash that makes it different from the rest * How they overcame challenges in naming the product * What activities worked for them in getting the product to retailers * Advice for other founders who are building a CPG brand * Why it's okay to not have everything figured out * What to do when you have trouble with co-packers and suppliers * A breakdown of their product including their different flavors * What is upcycling and why do they use it (plus how it is sustainable) * And more…  Join Ramon Vela, Anna Peck and Steve Ford as we break down the inside story of Chia Smash on The Story of a Brand. For more on Chia Smash, visit: https://chiasmash.com/ Simply search for "The Story of a Brand" on your favorite podcast player. * This episode is brought to you by Rebuy Engine. It's easier than ever to set up an online store these days. But, creating personalized shopping experiences for every customer? That's the hard part.  Using proprietary technology, industry-leading integrations, and fully-customizable merchandising, Rebuy gives you the power to create personalized experiences for every shopper.  Boost your order values, increase conversions, and accelerate your business with Rebuy.  Visit https://www.rebuyengine.com/foundersparadiso today for a no-credit card 21-day trial.