Chief Design Officer on Turning £1 into £20 Through Design | Cat Drew

How can design create impact at a systems level, across business, government and the planet? Cat Drew has spent a large part of her career answering exactly that question.Chief Design Officer at Design Council, the UK's design body, set up nearly 80 years ago to help rebuild the post-war economy. Cat works at the intersection of design, business, policy and sustainability.Cat is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/4vsrYWRAs In our conversation, we explored how designers can better communicate their value, why sustainability belongs in every designer's toolkit, and what it takes to influence entire systems. What you'll learn:► How to build design's influence inside a large organisation, and make the business case for it, from Decathlon to Impossible Foods► Why sustainability and "skills for the planet" now belong in every designer's toolkit► How design can shape government policy, not just products👤 Who this episode is for: Chief Design Officers · Design Leaders · Heads of Design · Policy Makers · Sustainability Leads · and anyone curious about design's role in business, government and the planet00:00 Meet Cat Drew, Chief Design Officer at Design Council2:04 80 Years of Design Council: From Post-War Product Awards to Design for Planet6:45 Why Governments and Businesses Still Misunderstand the Word Design9:39 Design Speaks a Different Language Than Business 12:10 How to Build Design Influence Inside a Large Organisation14:33 Five Business Arguments for Design, With Case Studies From Decathlon to Impossible Foods19:04 What Governments Actually Care About: Design Economy vs Design for Policy23:54 Measuring Impact in the Public Sector From Vulnerable Families to Mental Health Access29:54 Salford Wetlands: A Design Solution That Solves Five Problems at Once32:34 Should Designers Even Use the Word "Design"?36:44 Introducing Skills for the Planet and the Weight of Design's Responsibility45:58 How Can Designers Advocate for the Planet49:31 Judging FLA's Executive Programme & What Design Leaders Are Building Next52:03 Q&A: B Corp Certification vs Measurable Regenerative Impact53:42 Q&A: Why Designers Need Hands in Soil and Feet in Rivers56:49 Q&A: Fixing Design Education for the Next Generation01:03:45 Q&A: Designing for Systems When Work Is Project-Based01:06:08 Q&A: Building a Business Case for Retainer-Based Sustainability Work01:10:35 Q&A: Who Kat Thinks We Should Invite Next to the Podcast & Why01:12:21 Q&A: Bridging a Career Into Purpose-Led WorkMore about our Executive Programme for Design Leaders: https://fla.wiki/4vsrYWR