Chih-Han Yu on reaching Marketing Nirvana

from The CMO Show · host Filtered Media

Cross-screen targeting based on data analysis and real-time prediction? It sounds like marketing's nirvana but Appier's CEO Chih-Han Yu is making it the new reality. Tune in and join hosts Nicole Manktelow and Mark Jones in this deep-dive episode of The CMO Show discussion as they talk marketing analytics, attribution, startup culture and of course, Boston Dynamics' Big Dog.

Episode metadata supplied by the publisher feed · Published Aug 24, 2017

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Chih-Han Yu on reaching Marketing Nirvana

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