EPISODE · Sep 24, 2025 · 45 MIN
Children’s Book Marketing Tips from Best-Selling Author | Ron Keres
from Beyond the Book with JoAnn Dickinson · host JoAnn M. Dickinson Author
Struggling to market your children’s book? Bestselling children's book author Ron Keres (Finn the Frog Collection) breaks down what actually converts: hot titles, conversion-ready covers, A+ content, smart Amazon ads, profitable school visits, series branding (spine numbers!), and simple merch that fuels word-of-mouth. We also talk spooky bestsellers (The Scariest Story You’ve Ever Heard, The Scariest Campfire Story You’ve Ever Heard), a children's book illustrator collaboration with Arthur Lin, a Sourcebooks partnership, Bass Pro placement, and the day Jack Black read Ron’s children's books to kids in the hospital.Featured books:This Book Is a Mistake • This Book Is Viral • This Book Is on Fire • The Scariest Story You’ve Ever Heard • The Scariest Campfire Story You’ve Ever Heardhttps://ronkeres.com/https://www.amazon.com/stores/author/B09ZVQSNQG/allbooksIG: https://www.instagram.com/picturebookdad/FB: https://www.facebook.com/picturebookdad/How to draw Finn the Frogg: https://youtu.be/RV7EEHPisnYMentions: https://www.upworks.comTheodore Seuss Geisel Award: https://www.ala.org/alsc/awardsgrants/bookmedia/geisel🎉 Thanks for watching Beyond the Book with JoAnn Dickinson!Don’t forget to like, subscribe, and comment so you never miss a new episode packed with inspiring author tips and ideas!📲 LET’S STAY IN TOUCH AND CONTINUE THE CONVERSATION: 🌐 Visit my website: www.joannmdickinsonauthor.com 📸 Instagram: https://www.instagram.com/joann.dickinson.author/ 📘 Facebook: https://www.facebook.com/JoAnnDickinsonAuthor/ 📺 Watch full episodes on YouTube and subscribe: https://www.youtube.com/@JoAnnMDickinsonAuthor?sub_confirmation=1🎧Listen on the go: https://open.spotify.com/show/7mjhykL1T0fAuSJzcw6Tia 📚 Let's connect on Amazon: https://www.amazon.com/stores/author/B01MSD31JP🎥 Want to start your own podcast? Use Riverside https://riverside.sjv.io/K0YKeNWant to learn more about becoming a children’s book author click here: https://www.youtube.com/@AuthorHarleighRose#ChildrensBooks #SelfPublishing #ronkeres #marketingtips
What this episode covers
Struggling to market your children’s book? Bestselling children's book author Ron Keres (Finn the Frog Collection) breaks down what actually converts: hot titles, conversion-ready covers, A+ content, smart Amazon ads, profitable school visits, series branding (spine numbers!), and simple merch that fuels word-of-mouth. We also talk spooky bestsellers (The Scariest Story You’ve Ever Heard, The Scariest Campfire Story You’ve Ever Heard), a children's book illustrator collaboration with Arthur Lin, a Sourcebooks partnership, Bass Pro placement, and the day Jack Black read Ron’s children's books to kids in the hospital.Featured books:This Book Is a Mistake • This Book Is Viral • This Book Is on Fire • The Scariest Story You’ve Ever Heard • The Scariest Campfire Story You’ve Ever Heardhttps://ronkeres.com/https://www.amazon.com/stores/author/B09ZVQSNQG/allbooksIG: https://www.instagram.com/picturebookdad/FB: https://www.facebook.com/picturebookdad/How to draw Finn the Frogg: https://youtu.be/RV7EEHPisnYMentions: https://www.upworks.comTheodore Seuss Geisel Award: https://www.ala.org/alsc/awardsgrants/bookmedia/geisel🎉 Thanks for watching Beyond the Book with JoAnn Dickinson!Don’t forget to like, subscribe, and comment so you never miss a new episode packed with inspiring author tips and ideas!📲 LET’S STAY IN TOUCH AND CONTINUE THE CONVERSATION: 🌐 Visit my website: www.joannmdickinsonauthor.com 📸 Instagram: https://www.instagram.com/joann.dickinson.author/ 📘 Facebook: https://www.facebook.com/JoAnnDickinsonAuthor/ 📺 Watch full episodes on YouTube and subscribe: https://www.youtube.com/@JoAnnMDickinsonAuthor?sub_confirmation=1🎧Listen on the go: https://open.spotify.com/show/7mjhykL1T0fAuSJzcw6Tia 📚 Let's connect on Amazon: https://www.amazon.com/stores/author/B01MSD31JP🎥 Want to start your own podcast? Use Riverside https://riverside.sjv.io/K0YKeNWant to learn more about becoming a children’s book author click here: https://www.youtube.com/@AuthorHarleighRose#ChildrensBooks #SelfPublishing #ronkeres #marketingtips
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Children’s Book Marketing Tips from Best-Selling Author | Ron Keres
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