China Inc‘s global PR challenges

from The PRovoke Media Podcast · host PRovoke Media

Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions. The duo also explore the impact on China's goal of building stronger soft power, and the role that American agencies can play in the current environment.

Episode metadata supplied by the publisher feed · Published Nov 10, 2021

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China Inc‘s global PR challenges

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