China, India Offer Scale as NBA Rides Tech to Revenue

from Bloomberg Business of Sports · host Bloomberg

National Basketball Association Deputy Commissioner Mark Tatum joins Scott Soshnick and Eben Novy-Williams to discuss a host of issues related to the business of sports, including the championship series between the Toronto Raptors and Golden State Warriors. Also discussed is the league’s global ambition, and how the NBA can drive revenue outside of the U.S. Tatum also talks about the league’s approach to sports betting, data, and how the NBA and its teams are utilizing technology to drive interest in the NBA. Prior to his appointment as deputy commissioner in 2014, Tatum served as executive vice president of global marketing partnerships.Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams Producer: Colin TiptonSee omnystudio.com/listener for privacy information.

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