EPISODE · Oct 16, 2023 · 53 MIN
China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
from two & a half gamers · host Lancaric.me
This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guest: Guo Tang Youtube: https://youtu.be/TmLFAjhQvEo Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ Agenda: 00:00 Epic intro 02:46 What is the current situation in China? 05:52 China regulations 10:58 Livestreaming everywhere! 13:38 Stores & their market share 15:05 Path of Exile level of store complexity 18:22 90% of the market is owned by six major brands 19:10 How to figure out if going to China is worth it? 20:19 WOM is super big in CN 24:36 Cultural adaptation 26:45 How to find a good partner? 29:22 What is a good publishing deal in CN? 33:35 Retirement money 36:00 UA in China 41:58 Fake ads are ok, but now violent! 44:46 Mediation partners 48:40 Not legal, but not illegal either 51:43 Final words ---------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
What this episode covers
This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: Jakub Remiar, Matej Lančarič Special guest: Guo Tang Youtube: https://youtu.be/TmLFAjhQvEo Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-235cralar-rzJNo5gNa~yrYrrun7PDjQ Agenda: 00:00 Epic intro 02:46 What is the current situation in China? 05:52 China regulations 10:58 Livestreaming everywhere! 13:38 Stores & their market share 15:05 Path of Exile level of store complexity 18:22 90% of the market is owned by six major brands 19:10 How to figure out if going to China is worth it? 20:19 WOM is super big in CN 24:36 Cultural adaptation 26:45 How to find a good partner? 29:22 What is a good publishing deal in CN? 33:35 Retirement money 36:00 UA in China 41:58 Fake ads are ok, but now violent! 44:46 Mediation partners 48:40 Not legal, but not illegal either 51:43 Final words ---------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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China Special West to East: market situation, cultural adaptation, publishing, UA & creatives
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