China to Overtake Japan as World's Second Largest Consumer Market

Euromonitor expects China to overtake Japan as the world's largest consumer market in 2013. The increase in consumer expenditure is y due to two factors - the rising middle class in China and government policies to boost domestic consumption. An Hodgson, Income and Expenditure Manager at Euromonitor, explains the impact of these two factors.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.