China to Overtake US as Largest Market for Food and Beverages Ingredients Consumption

China is set to overtake the US to become the largest market for food and beverage ingredients in 2014. China will consume 87 million tonnes of food and beverage ingredients in the next five years, and three quarters of that is expected to come from commodity ingredients alone - meat and grains for instance. Value added ingredients such as flavours and artificial sweeteners are also projected to perform well in China, especially health focused ingredients.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.