China Tourism Episode 9: David Liu

Today, we’re joined by David Liu, former Chairman of Weber Shandwick China and a leader in the China PR industry. David is also a major social media thought leader in China, influencing a huge following on Douyin, Rednote, and Weibo.In this episode, we discuss the best Chinese social media platforms for tourism, how to create campaigns to attract Chinese tourists, how to find the right influencers, and manage them effectively.