China Tourism Tuesday Episode 21

Today, we speak to Philip van der Walt of African Travel Company (ATC), an Africa overland truck and camping adventure company that has found real traction in the China market.For those who thought the China market was all glamping and group tours, Philip breaks down play by play how ATC found a real foothold in the China market – proving once and for all that, with the right strategic marketing thinking, the curious Chinese travel market can be won over.