China travel

In the first half of 2026, China welcomed 22.91 million foreign visitors, up 20.4% year-on-year, with nearly 78% entering visa-free as entry policies were further eased. Beyond sightseeing, international travelers are discovering local culture, using China's digital services, and experiencing everyday life firsthand. How could the rise in inbound tourism support the country's consumer economy and strengthen its appeal as a global destination? And how are visitors' firsthand experiences changing international perceptions of modern China?