China Youth Marketing: WeChat to TikTok (Alicia Liu)

This week we are with Alicia Liu. Alicia is from Spring Grass which serves as the bridge between the west and China in terms of Youth Marketing.We hear her insight on youth and parent audiences in China, recent behavioural trends and what they are looking for from brands. We chat about technology and development and uncover similarities between the west and China. Using this insight, we also ramble around the topic of what it means for brands looking to enter the Chinese market.Sophie, Head of Brands & Development from Rocket, also joins us to give you lucky listener her insights too.We will be back fortnightly (that's every 2 weeks) on Thursdays, we can't wait for you to listen in!———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Alicia on Twitter (twitter.com/alicialiu)Contact Alicia on LinkedIn (linkedin.com/in/alicia-liu)singinggrass.com Hosted on Acast. See acast.com/privacy for more information.