China's Cross-Border Luxury Ecommerce: The Past & The Present, with Claire Chung, Former China GM of Yoox Net-A-Porter Group

What this episode covers

Driven by the rise of China's middle and high-income classes and their crazy pursuit of better products, China is regarded as the engine of the global luxury industry. Brands from all over the world are rushing to enter the market and reach Chinese customers in different ways. E-commerce is something that brands cannot ignore. They have to accelerate the adoption if they want to have a say in this market. Today, we want to look back at the era when China's luxury e-commerce was just emerging. How did vertical e-commerce platforms bring overseas fashion and high-end brands to Chinese consumers? How did they open up a new business battlefield, and how many innovative experiments did they run to do so? After that, we are going to have some hands-on insights to learn what has changed in this industry. Brand attitude? Consumers? Channels? Formats? For example, the rise of e-commerce livestream? We are honored to invite Claire Chung, former China General Manager of Yoox Net-A-Porter Group, former vice president of global business development of Shangpin to join us and talk about luxury e-commerce over the past decade.

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