China's winter revolution

Harbin, China's iconic winter city, is once again turning snow into gold with its traditional Ice and Snow Festival. Harbin in Heilongjiang Province is pulling out all the stops to grow its winter economy. Other cities in Northern China have long been following suit, and even eastern and southern cities now want a piece of the action to boost tourism and consumption. How should these cities go about developing their plans, and what are the trends that people are chasing?