EPISODE · Apr 18, 2025 · 26 MIN
China's young shoppers chase emotional fulfillment
from Round Table China · host China Plus
The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun
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This episode was published on April 18, 2025.
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