Chinedu Rita Rosa
from What's the Problem? Hosted by Ehlers Estate
Chinedu Rita Rosa is a Nigerian-born, Bordeaux-based wine consultant and entrepreneur transforming the relationship between European wines and African markets. After beginning her career in banking, she entered the wine world through her late husband’s import business in Lagos. In 2016, she moved to France and founded Vines by Rosa, a consultancy focused on bringing European wines to Africa with cultural sensitivity, pairing them with traditional dishes like jollof rice and egusi to redefine wine appreciation on the continent. Faced with industry resistance, she carved out her own space, creating the Bordeaux Mentor Week to support underrepresented wine professionals and launching the Bordeaux Business Network to empower Black and minority entrepreneurs. Through her work, Chinedu is reshaping a global narrative, bridging continents, and championing a more inclusive future for the wine industry. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ehlersestate.substack.com
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