Chinese Gaming Industry: "Go Big or Go Home"

In the past ten years, the achievements of Chinese games have been evident to all. In 2022, the sales revenue of China's independent research and development of overseas markets reached 17.346 billion. In 2012, this data was $ 570 million. In ten years, the income of Chinese games has increased by nearly 31 times. But at the same time, game players continue to face challenges. In the face of unfamiliar, vast, and regional culture, it is even more of an obstacle to publicizing and localization.