Chinese tourists are back but not the ones you remember

In this episode, Maya and Selvane unpack an exclusive from 2023 on the seismic shift in Chinese tourism post-reopening. 🛫 What do Galeries Lafayette, Harrods, and El Corte Inglés have in common? They rewrote the playbook—swapping tour-group tactics for wellness galleries, Michelin dining, and cross-border CRM magic. 🌍 But with Hainan’s duty-free empire doubling sales and XiaoHongshu rankings favouring Asia, European retailers faced an uncomfortable truth: products alone wouldn’t justify a twelve-hour flight. 💼✨ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published Mar 11, 2026

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Chinese tourists are back but not the ones you remember

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This episode was published on March 11, 2026.

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