Chip and Joanna Gaines Renovate Their TV Business With Magnolia Network Launch

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This episode is 35 minutes long.

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This episode was published on January 12, 2022.

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from Strictly Business · host iHeartPodcasts

Allison Page, president of Magnolia Network, offers behind-the-scenes details of how HGTV stars Chip and Joanna Gaines returned to TV with the Jan. 5 launch of the Magnolia Network. She explains the business rationale why it makes sense for the lifestyle mavens and Discovery to invest in a linear channel even at this time of streaming transformation. “We gave a lot of people a cozy sweatshirt,” she says of the "comfort food TV" that Magnolia aims to provide. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Jan 12, 2022

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Chip and Joanna Gaines Renovate Their TV Business With Magnolia Network Launch

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