Chipotle's "Food with Integrity" platform and its 33 million person database

from On Strategy Showcase · host Fergus O’Carroll

With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived. Its now built a database designed to give it faster, direct access to its customers, something it didn't have back when it was making not so great news. We talk with Jason Scoggins of Chipotle and Jason McCann of GALE, NY.

Episode metadata supplied by the publisher feed · Published Sep 23, 2023

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Chipotle's "Food with Integrity" platform and its 33 million person database

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