EPISODE · Sep 23, 2023 · 35 MIN
Chipotle's "Food with Integrity" platform and its 33 million person database
from On Strategy Showcase · host Fergus O’Carroll
With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived. Its now built a database designed to give it faster, direct access to its customers, something it didn't have back when it was making not so great news. We talk with Jason Scoggins of Chipotle and Jason McCann of GALE, NY.
What this episode covers
With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived. Its now built a database designed to give it faster, direct access to its customers, something it didn't have back when it was making not so great news. We talk with Jason Scoggins of Chipotle and Jason McCann of GALE, NY.
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Chipotle's "Food with Integrity" platform and its 33 million person database
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