Chiseled Ep 64 - The Go-Giver Bob Burg

If you're a business professional who believes in the notionthat "givers gain," you're probably familiar with Bob Burg.Bob, an entrepreneur and leadership trainer, is known for his "Endless Referrals" sales training classes. He alsoco-authored the book TheGo-Giver with John David Mann. The Go-Giver has sold 1 million copies and has been translated into 30languages. It is listed by Inc.Magazine as No. 10 of the most motivational booksever written.Motivate is what Bob does. He teaches salesprofessionals and leaders how to communicate their value to acceleratetheir business growth. He is an "unapologetic" believer in the freemarket system and says the amount of money one makes is directly proportionalto how many people one serves."The people who are most successful in sales,most sustainably successfully, (are) always the ones who (are) more focused ongiving value to others," Bob told me.In this episode of Chiseled, Bob shares the principles behind The Go-Giver, which draws on storytelling and parables to teach the fivelaws of stratospheric success. These are defined as the laws of value,compensation, influence, authenticity, and receptivity.I'm not going to give the whole podcast away and Icouldn't possibly tell you all the valuable nuggets in the book, so you'll justhave to listen to Bob's summary. Bob is full of wisdom, which he relays soclearly that you may instantly want to go out and buy his books. It was myhonor to interview Bob in one of my shortest but most jam-packed podcasts yet.If you'd like to reach Bob and get a copy of hisDaily Impact email, you can sign up at burg.com. Meanwhile, I hope you enjoy this episode of Chiseled.