Chloe Hechter: Connecting to Gen Z With Authenticity

Chloe Hechter is based in New York City, she graduated from Syracuse University in May 2023 with a Bachelor of Science in Communication & Rhetorical Studies Bachelor of Arts in Writing. She has an avid social media presence and following on social media and she has used her platform to tell relatable stories about being a 20-something and to create niche content for the Jewish community. In episode 680 of the Fraternity Foodie Podcast, we find out why Chloe chose Syracuse University, what joining Alpha Epsilon Phi did for her growth and confidence, why authenticity helps her to connect with Gen Z, why so many people are terrified of judgement online, what business lessons she has learned in growing her platform, what the mainstream media still gets wrong about Jewish young adults, the message she would give Jewish college students today who feel isolated or anxious because of rising antisemitism, how fraternity and sorority communities can become better allies to Jewish students, and Chloe's dream sketch for Saturday Night Live. Enjoy!