Chloe Smith on Constructing You - The Intersection of Marketing, AI and Construction

Chloe Smith is the CEO and Co-founder of Mercator AI, a construction intelligence platform that delivers project insights for general contractors, engineering firms, real estate firms, and building project manufacturers. Prior to launching Mercator, Chloe developed market intelligence tools for business developers in the marketing and advertising space, where she helped reduce time spent on gap analyses. With a strong background in data strategy, big data, AI, and data monetization, Chloe was able to leverage her expertise to create Mercator. Today, Mercator analyzes millions of construction data activities—from conception to post-construction—to enable early project detection, uncover risk signals and surface competitive and client insights in real-time. Together with her Co-founder, Hogan Lee, who has a background in building high performing multi-disciplinary teams, Chloe is building a company that is at the forefront of industry intelligence and innovation. In this episode, you'll discover:  How marketing, AI and construction collide Why diversity of experiences matters for entrepreneurs How early project detection can change your revenue model  The one factor that makes or breaks an entrepreneur How using data can be your competitive edge Resources: mercator.ai Show notes: If you enjoyed this episode, and you've learnt something or it inspired you in some way, I'd love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, and post it to your Instagram Stories, and tag me, @elinormoshe_ or Elinor Moshe on LinkedIn.   Join the home of young guns here: https://www.facebook.com/groups/weareyoungguns   Get a copy of my book: https://amzn.to/31ILAdv