Chocolate wasn’t always romantic. How did it become a symbol of love?

Chocolate wasn’t always sweet — or romantic. Once a ceremonial drink and even a form of currency, cacao has a long history before becoming a Valentine’s Day staple. Harvard Professor Carla Martin explains how marketing, industrialization and chemistry helped turn chocolate into a symbol of love — and why men buy the most chocolate one week a year.Let us know what you think of this episode by sending an email to [email protected]. Episode transcript available here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.