Choice Drops Elite Status to 5 Nights: What Owners Gain

Choice's loyalty refresh goes the opposite direction of most programs: easier to earn, easier to reach status, easier to redeem. During Choice Hotels International's 70th Annual Convention in Las Vegas, I talked with Noha Abdalla, Chief Marketing Officer at Choice Hotels, about the Choice Privileges refresh, the Keegan-Michael Key campaign, and why owners should care. 🎭 Keegan-Michael Key helps Choice break through generic hotel marketing 💳 Choice Privileges changes: second + third stay bonuses, first elite tier at 5 nights (down from 10), plus a new Titanium top tier 🏈 Passion points: Learfield college sports + Trackhouse Racing/NASCAR for access members actually want 💰 Owner angle: loyalty members stay more often, spend more, and cost less to acquire 📈 Noha says members who joined in Q1 this year spent 5% more than members who joined in Q1 last year Want the weekly roundup of news, videos, and what you might've missed? Text HOTEL to 66866 for #NoVacancyNews.