Choice Hotels Bets on New Gaming Partnership To Increase Loyalty

Send us Fan MailJamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world.Choice franchises 13 distinct brands that count more than 7,000 hotels, representing nearly 600,000 rooms in 45 countries and territories. Ranging from limited service to full-service hotels in the upscale, midscale, extended-stay, and economy segments, Choice-branded properties provide business and leisure travelers with a range of high-quality, high-value lodging options throughout the United States and internationally.Loyalty360 CEO Mark Johnson spoke with Russo about the Choice Hotels loyalty program and their customer engagement practices.