Choose the right Language

The language and tone of voice we use has a significant impact on our audiences. I am delighted to to interview Tone of Voice Expert Ben Afia who shares his extensive knowledge of language - and particularly written language. This is an amazing interview; top tips include: * Being clear about what you want your audience to do or feel as a result of your written messages * How we could modify our language for different generations and groups of people * Think deeply about your audience and what's going on as they only have a limited attention span * Think about what will inspire your audience! Here is the transcript of the podcast You can contact Ben at www.benafia.com Remember you can find out about our monthly 30 minute masterclasses here.