Choose Wisely (Peter Sandeen)

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak. Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.      Peter Sandeen is a marketing expert that helps his clients gain clarity on what motivates their buyers.“And primarily you're building the business and the business operates based on you doing things that you are enjoying, and you're good at.” – Peter SandeenPeter Sandeen is often called the "marketers' marketer" because more than half of his clients are other marketing experts. They come to him to get clarity on what actually motivates people to buy what they sell, what makes people choose them over all the other options, and what impacts their results the most. Peter's approach is based on a decade of conversion optimization-looking at what improves your marketing results most consistently.Resources or websites mentioned in this episode:MiraseePeter’s websitePeter’s LinkedInCredits:Guest – Peter SandeenCo-Producers – Danny Bermant & Geoff GovertsenSupervising Producer – Cynthia LambExecutive producer – Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic and SFX credits: • Track Title: The Sunniest KidsArtist Name(s): Rhythm ScottWriter Name: Scott RoushPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Sweet Loving WaltzArtist Name(s): Sounds Like SanderWriter Name: S.L.J. KalmeijerPublisher Name: A SOUNDSTRIPE PRODUCTIONOther music graciously provided by Quiet Lake Episode transcript: Choose Wisely (Peter Sandeen) Coming soon. ~~~~~