Choose Your Hard: Jay Promisco on What It Really Takes to Win in Today's Mortgage Market

Brian Hale sits down with Jay Promisco for a no-holds-barred conversation about what separates thriving originators from struggling ones in today's market. Jay brings hard-won perspective from a career that spans top retail originator, wholesale account executive, builder JV executive, and now company president — and he's not here to sugarcoat anything. In this session, Jay covers: Why the single biggest predictor of your success is who you listen to The "choose your hard" mindset that separates producers from pretenders Why duration and discipline in your strategy matter more than the strategy itself How to do a time-motion study on yourself — and what you'll likely find The critical importance of product knowledge and mortgage math mastery Why "set it and forget it" CRM thinking is costing you your book of business Unconventional referral sources to pursue as we head into a possible recession The power of scripting, time blocking, and simply shutting up and listening How to use video text to re-engage past clients before someone else does If you've survived the last three years in this business, Jay says — good. Now it's time to get serious.