Choosing a CRM that Works for Your Private Club

The sales cycle in the private club industry can be a long one. It might even take years from the time a prospective member expresses interest to the time they finally become a member. Because of this, it can be a challenge for club marketers to manage, organize, and engage with contacts — all of which are crucial if you want to increase and maintain membership. In today's Crushing Club Marketing episode, we chat with John-Erik Pszenny, a customer relationship management (CRM) expert at HubSpot. He explains how marketers can use CRM tools to save and store both important relationship information and transcripts from conversations you're having with everyone, from prospect to member.