Choosing Better Work: How Frank Di Sandro Built a More Profitable Landscape Business episode artwork

EPISODE · Sep 4, 2026 · 24 MIN

Choosing Better Work: How Frank Di Sandro Built a More Profitable Landscape Business

from The Landscaper's Guide to Modern Sales & Marketing · host Jack Jostes

After more than 25 years in business, Frank Di Sandro, founder and owner of Di Sandro Landscape Group in Bucks County, Pennsylvania, has learned that growth isn't always about doing more. Sometimes, it's about becoming more selective about the work you take on.In this episode of The Landscaper's Guide, Frank joins Jack Jostes to talk about evolving from mowing lawns and residential maintenance into higher-margin landscape construction, hardscaping, stormwater management, and new home construction. Frank shares how focusing on the right opportunities, applying the 80/20 rule, and making deliberate changes have helped his company evolve without sacrificing quality. They also discuss industry-specific marketing, the power of video, accountability, and why business owners need to make time to disconnect from work.You’ll Learn:Why Frank transitioned away from lower-margin landscape workHow the 80/20 rule helps Di Sandro Landscape Group choose better opportunitiesWhy focusing on your ideal customer can improve margins and qualityHow accountability and deadlines make marketing partnerships more effectiveWhy video can help landscape companies build trust and stand out onlineConnect With Today’s Guest🌳 Di Sandro Landscape Group: https://disandrogroup.com/Facebook: https://www.facebook.com/DisandroLandscapeGroupGet Started With The Landscaper’s Guide🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox📅 See upcoming live and virtual events:https://landscapersguide.com/eventsSchedule a 15-Minute Marketing Brainstorm with the Ramblin Jackson strategy team https://landscapersguide.com/brainstorm/

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After more than 25 years in business, Frank Di Sandro, founder and owner of Di Sandro Landscape Group in Bucks County, Pennsylvania, has learned that growth isn't always about doing more. Sometimes, it's about becoming more selective about the work you take on. In this episode of The Landscaper's Guide, Frank joins Jack Jostes to talk about evolving from mowing lawns and residential maintenance into higher-margin landscape construction, hardscaping, stormwater management, and new home constru...

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Choosing Better Work: How Frank Di Sandro Built a More Profitable Landscape Business

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