Choosing Positivity with the Help of Your Brain Trust: Kendra Bracken-Ferguson

This week, AmSpa President and CSO, Cathy Christensen, speaks with Kendra Bracken-Ferguson, celebrated entrepreneur, founder of BrainTrust and author of The Beauty of Success: Start, Grow and Accelerate Your Brand. They discuss her entrepreneurial journey from building brands to owning in the beauty space, how she evaluates opportunities, and the ways she protects her mental wellness with the help of her community. Listen for: Aligning opportunities with her four pillars: community, mentorship, education, capital; How she knows when it’s time to pivot, take a leap or let go of an opportunity; Her nonprofit’s efforts for diversity and mentorship in the beauty industry; The importance of building a strong community of trusted partners; Finding joy and managing stress to protect your wellness; Kendra’s advice for maintaining positivity in challenging times; Her upcoming ventures in wellness, retail, podcasting and more! Kendra shares more about the power of building your brain trust in her presentation “Community and Counsel: Building Your Brain Trust” on October 4, 2025, at the Women in Aesthetics Leadership Conference. Register to learn why no founder should navigate the path alone and how you can build the counsel you need for sustainable leadership and self-motivation. -- Music by Ghost Score