Choosing the Life You Want with Patty Kirby

Patty Kirby owns Madison Avenue Marketing Agency, one of the first female owned agencies in Laredo, a city she says won the geographic lottery on the border. She came up through the 2008 crash, opened her doors in 2019, and watched the business grow right through the years everyone told her it should have closed. Seven years in, she has the receipts and the canas to prove it. In this episode she shows you how to lead without treating every deadline like a crisis, why collaboration beats competition for small agencies, and what it actually feels like to start over when your only child leaves home