Chord Commerce CEO on Pivoting to Data

When he appeared on this podcast in 2021, Bryan Mahoney had just co-founded Chord, an ecommerce platform that separated the public frontend from the nuts-and-bolts backend. It was a "headless" structure that enabled merchants to connect with their preferred external providers rather than a one-size-fits-all solution.The problem, Bryan says in retrospect, was a complicated setup that required replatforming. What merchants wanted was his tools that consolidated data from external vendors for a holistic view across channels, customers, and more.So he pivoted. In 2023 Chord became an ecommerce-focused data management company, no longer requiring customers to use its frontend layer.In this episode, he explains the transition and the importance of data in an AI world.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/chord-commerce-ceo-on-pivoting-to-dataFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com