Chould reality TV stars present an opportunity?

Funmi Lijadu is back with me for part 2 of our chat this week. In today's episode of the Public Relations Podcast, we talk about arts PR and reality TV. In particular, we delve into the world of Love Island and how PRs could partner with them. But we also look at attention fade and how a super-star reality TV show contestant may be worth nothing with months or even weeks of their appearance.  We talk about the need to avoid long-term deals and caution about inflated expectations of their value, the demographic biases that exist in the industry and the competition among agencies for representation of the most popular contestants. Join us as we explore the practical considerations of using reality TV stars in PR campaigns.