Chris Ailey - Honcho: The Church of Search

Chris Ailey is CEO of Honcho – one of the UK’s premier Search agencies, but as you’ll hear, being on top of your search game means understanding how it fits into the wider sales and customer acquisition strategy of your business. It used to be so easy! Chris takes us through the evolution of the industry and tips for how to optimize your presence to make sure that you’re not missing out on those all-important sales and new customer conversations. In this episode we discuss: 🔎 How to stay on top of the search algorithms 🔎 Google Topics and ad serving 🔎 The Metaverse data vacuum 🔎 CPC price inflation 🔎 How to build a receptive audience 🔎 Link building tips 🔎 Who’s going to break Google’s monopoly 🔎 Web 4.0 🔎 Advice for creating a bullet-proof search campaign hPekzt8ilUQXcs5FrlgP Learn more about your ad choices. Visit megaphone.fm/adchoices