EPISODE · Jul 10, 2025 · 47 MIN
A Masterclass On Co-packers | Chris Bauer, Catapult Commercialization Services
from Shelf Help: The Tactical CPG Podcast · host Adam Steinberg
On this episode, we’re joined by Chris Bauer, CFO at Catapult Commercialization Services, the product development and commercialization “fixer” for the CPG industry - from R&D and formulation to supply chain setup, manufacturing, co-packers, and go-to-market strategy.Chris provides a masterclass on the world of co-packers. He breaks down how to actually pick the right co-packer, how to structure the agreement, why so many brand-owner expectations go sideways, and what good looks like when it comes to transparency, contracts, and operational readiness.We talk about why most brands are over-optimistic about production timelines, what co-mans won’t tell you, and how to spot the red flags before you sign. Plus: whether it’s better to use a single turnkey partner or build a modular supply chain with separate vendors for R&D, production, and fulfillment.—---------------Episode Highlights:🏗️ What Catapult Commercialization Services actually does🔍 How to find and approach the right co-packer💬 Getting a co-manufacturer to take you seriously🧪 Vetting co-packers without relying on vibes📝 What should (and shouldn’t) be in your co-man agreement🔒 How to protect your IP before you scale📉 Avoiding runaway COGs before it's too late⚠️ “Take or Pay” clauses and how to negotiate around them👩🍳 Going from kitchen-made to co-manufactured📊 What KPIs you should track with your co-man—---------------Table of Contents:00:05:30 – Sourcing co-packers00:10:44 – How to properly vet co-packers00:13:30 – Structuring a co-packer agreement00:16:58 – Protecting your IP00:21:03 – How to avoid runaway COGs00:30:13 – Tracking co-packer KPIs00:33:38 – Risk planning—---------------Links:Catapult Commercialization – https://www.catapultservices.comFollow Chris on LinkedIn – https://www.linkedin.com/in/christopher-bauer-4623b55a/Follow me on LinkedIn – https://www.linkedin.com/in/adam-martin-steinberg/ For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - check out KitPrint.Shout out to my friends over at Glimpse, the go-to partner for automating retail-related back-office operations and unlocking margin trapped in invalid fees and manual processes.Are you in the market for a new flexible packaging partner? Check out HD Packaging. Third-generation, family-owned and built for the needs of category leaders like Newman’s Own and A Dozen Cousins. Faster launches, lower costs, and no artwork fees.
Embed this episode
What this episode covers
On this episode, we’re joined by Chris Bauer, CFO at Catapult Commercialization Services, the product development and commercialization “fixer” for the CPG industry - from R&D and formulation to supply chain setup, manufacturing, co-packers, and go-to-market strategy. Chris provides a masterclass on the world of co-packers. He breaks down how to actually pick the right co-packer, how to structure the agreement, why so many brand-owner expectations go sideways, and what good looks like whe...
NOW PLAYING
A Masterclass On Co-packers | Chris Bauer, Catapult Commercialization Services
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.