Chris Buttenham on Phantom Equity & Retaining Top Talent | Blue Is The New White Podcast

Blue Is The New White #182 In this episode of Blue Is The New White, Chris Buttenham, founder of Reins, reveals how small business owners can access innovative compensation and benefits tools without the high cost and complexity of traditional methods. Chris shares how his team has collaborated with top compensation attorneys to create customizable frameworks that are affordable, simple, and designed to meet the unique needs of small businesses. Learn how these tools can help you align incentives, retain top talent, and drive team success—all while simplifying traditionally complex processes. Whether you're exploring phantom equity, profit-sharing, or other innovative ways to empower your employees, this episode is packed with actionable insights to help you take your business to the next level. Key Topics Discussed: The concept of phantom equity and its benefits How to retain top talent through innovative incentives The role of technology in simplifying compensation frameworks Aligning employee success with business goals Practical tips for small business owners looking to scale