Chris Detert, CCO of Influential, on what it took to build the go to influencer marketing company!

Brothers Chris and Ryan are a dynamic duo like no other! Taking the idea that there should be a one stop shop for anything influencer campaign related from getting the talent, insights into what works well, structuring campaigns, and more from infancy before many brands even wanted to work with influencers to the biggest in the space! Recently, Chris, Ryan, and the team successfully exited in a $500 million dollar deal to Publicis Groupe, which is a testament to the hard work and dedication they have all had to building a platform that today you can't go without in the marketing world! Chris shares how his passion for entrepreneurship and PR/Media began, he discusses his background in the fashion space, running a PR company in Hollywood, the creation of Influential, and what inspired him that this would be the future. He touches on the evolution of marketing, what Influential did well that got it excellent positioning industry wide, the acquisition, and future plans!