Chris Hanson: Lessons Learned on the Journey from Professional Athlete to CPG Entrepreneur

In this special episode of Name Drop, Molly Baker, Founder of Indie Consulting, and our guest discuss the keys to building lasting customer loyalty in the highly competitive consumer packaged goods (CPG) market. Our mystery guest shares their expert POV on the importance of community engagement, how to stay true to a brand’s identity while adapting to evolving consumer expectations, and the biggest mistakes brands make when trying to build loyalty. We also explore their professional journey, challenges faced in launching a product, and how professional sports played a role in building a successful brand. Tune in to uncover valuable insights on customer loyalty and brand growth!