Chris Heatherly On Club Penguin, Roblox, NFTs and How Media is Evolving

Listen as Richard and Chris talk to Chris Heatherly, one of the leading technology innovators in the toy business about what's ahead in the space. Heatherly was one of the guiding executives behind Club Penguin after the Disney acquisition, and he has continued innovating in kids' tech  developing and exploiting new platforms. He has powerful insight into what made Club Penguin the hit it was, its social impact, and how Roblox is picking up the engagement model. He also talks about the value and potential of NFTs and how entertainment and licensing will be impacted by all the current changes...and what lies ahead. CORRECTION: During the interview, it's stated that creators don't share in revenue. According to Roblox, creators do share in revenue generated by their content. In The Endcap, Chris and Richard discuss the phenomenon of Dollar Stores and what those mean for toymakers and consumers.  The Playground Podcast is supported by Global Toy Experts, The Toy Guy, Precise.tv and ChizComm.