Chris Koehler is done playing it safe | Part 2

Alastair Hussain⁠ welcomes back ⁠Chris Koehler⁠, CMO at Twilio, for the second half of their two-part conversation. In this episode, Chris and Ali discuss how to shift from talking about point solutions to telling a platform story, their shared passion for pricing, slaying the attribution dragon, and why CMOs need to feel uncomfortable. How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit ⁠https://www.themarketingpractice.com.