Chris Maclean on the power of design, simplicity and the definition of branding

It's finally launched! Here it is, the first episode of the Giant Thinkers podcast! As an extension of the blog giantthinkers.com – I'll be bringing in top experts from various industries worldwide to learn from their success and to help us become better designers, creatives and giant thinkers. In this first episode, design industry heavy-weight Chris Maclean joins the show. He is the Creative Director of Re. (M&C Saatchi Group) and previously the Executive Creative Director for Interbrand Australia. He's been a practicing designer for over 13 years. Originally from Manchester in the UK and currently living in Sydney, Australia. His work has helped transform brands such as Opera Australia, Griffin Theatre Company, Darling Harbour, Alzheimer’s Australia, Queensland Art Gallery and Australia’s biggest brand, Telstra. In 2012, Chris was recognised as one of Australia’s Power 20 by Australian Creative magazine for bravery in the creative industry. On top of that, he's been recognised by some of the world’s most prestigious awards bodies including D&AD, AGDA, Red Dot, Clio, Type Directors Club and IDCA. And he's a frequent writer, public speaker and lecturer on the subject of design and branding and their ability to change the world. See work by Chris here: http://www.chrismaclean.co.uk Subscribe to this podcast here: http://giantthinkers.com/podcast