Chris Madden, Co-Founder of Matchnode

Rick talks with Chris Madden of Matchnode this week on “Tech of Sports.” Sports and paid social media go together like peanut butter and jelly. But it’s a tricky mix. Matchnode is a digital marketing agency that specializes in paid social advertising. Through his agency Chris has worked on digital ad campaigns for Chicago sports franchises like the Bulls and Blackhawks, helping drive their digital strategy and increase ticket and merchandise sales. Chris is always a wealth of insight on all things social media marketing, but throughout his recent marketing work for the Bulls he’s become a true force of knowledge on the future of digital strategy in sports (and he’s set on paving the new digital way forward for pro sports franchises.) Chris has appeared on shows like Business Innovators Radio and Hollywood Branded where he voiced his expertise on social media ad campaigns and improving digital strategy. He’s a personable guy a big sports fan and gives his take on the current situation in sports during a pandemic. Madden is Co-Founder of Matchnode, which specializes in paid social to drive revenue for brands via strategy, traffic, and optimization. Clients include the Chicago Bulls, Chicago Blackhawks, Indiana University, and LendingTree. A seasoned entrepreneur and sales executive with a deep knowledge of digital marketing as it relates to sports. Great to talk with Chris and hope to catch up with him soon.