Chris Marine on Treating Media as an Investment, Not a Tactic

In this episode of Founders Future, with host Milan Kohut, we sit down with Chris Marine, founder of Campfire Consulting. Chris shares his unconventional journey from broadcast journalism and advertising sales into building a boutique consultancy that helps regional and national challenger brands treat media as a long-term investment rather than a short-term tactic.The conversation dives deep into why media has become dangerously commoditized, the importance of aligning brand storytelling with performance, and how Campfire works with founders navigating high-stakes growth decisions. Chris explains his firm’s blend of strategic consulting and hands-on execution, the discipline required to stay selective with clients, and why trust, clarity, and intention matter more than chasing “easy button” growth. He also reflects on leadership, sustainable scaling, and the importance of trusting your instincts when building a business designed for longevity.