Chris Melotti on The AI Trap Hurting SMB Marketing

On this episode of Marketing & AI for SMEs, Jeremy Yang from Australian paid advertising agency Digital Goliath talks with Chris Melotti, founder of Melotti Content Media and a 25-year marketing veteran. Chris explains why strategy has to come before tactics, what sufficiency bias does to your marketing when you lean on AI, and how the industry has changed from the Mad Men era to today.The conversation covers Chris's approach to brand positioning and getting your brand out of your head and onto a page, why a strategy session is non-negotiable before any execution, how to spot the "used to be good" syndrome in agencies, the human-AI-human sandwich Chris uses to teach AI scrutiny, and practical advice for new marketers trying to break into the industry.If you run a small business, work in marketing, or you're trying to use AI without watering down your brand, this one's worth a watch.👍 Subscribe to The Online Ads Guy--------------------------------------------------⏰ Timecodes ⏰0:00 Intro1:30 Chris's $400 to $600 strategy sessions3:00 Marketing in the Mad Men era and the Snickers ad9:00 Why strategy and brand foundations come before execution13:00 What to do when a business has no clear goals15:30 Winning back clients who've been burned by other agencies21:00 Why marketing is your whole business, not a department24:00 Sufficiency bias and the "I can do it myself with AI" trap28:30 Advice for graduates breaking into marketing32:30 The human-AI-human sandwich for AI scrutiny35:00 The "used to be good" syndrome in agencies37:00 How to find Chris--------------------------------------------------About Chris Melotti and Melotti Content mediaWebsite ➡️ https://www.melottimedia.com.au/Personal site ➡️ https://christophermelotti.com.au/LinkedIn ➡️ https://www.linkedin.com/in/christophermelotti/Instagram ➡️ https://www.instagram.com/melotticontentmedia/--------------------------------------------------Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/Listen to our podcast, Marketing & AI for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw--------------------------------------------------Connect with Digital Goliath on Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/--------------------------------------------------ResourcesExpert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/Results ➡️ https://digitalgoliath.com.au/results/